My methodology to uncover the core of your brand


Designing your ideal customer persona and archetype based on your input. I also examine your competitors and other outside influences. The research helps identify opportunities to refine your messaging and positioning for greater clarity and impact.

By identifying your core values and creating a mission statement ensures that your brand has a focus.

Through creative brief I understanding your customers motivations, and define your brands single most important goal.

Use your archetype to tell stories your customers can relate to. Well-told stories can get strong emotional responses and make your brand more memorable.

Aligning your brand with a specific archetype allows you to transmit core values your team and your customers can identify with.

Creation of your Complex Identity. All graphic elements, established colors, secondary icons aligned into balanced system to ensure brand consistency across all platforms.







Once you complete the order and you submit the creative brief, the project is initiated, we will schedule 1-2 live video calls. We will work on designing your ideal customer persona and archetype based on your input as well as the deep research and strategy. When I create a brand positioning Moodboard with the brand essence, tone of your brand voice as well as radical differentiation to set you apart from the competition.

In 8-10 business days, I will come back to you with 2 initial design concepts, beautifully presented to you with product visuals and examples. You select the design concept of your choice, and I will tweak the design to your liking.

During our work we can schedule a feedback e-mails every week to speed up the process.

Distill your brand's essence and create distinct designs that truly resonate with consumers

Let's talk about your project!

Download the brief

All works © Kristina Pacesaite. Please do not reproduce without the expressed written consent.