The best food packaging design solutions for your business
True habit packaging
Dietary supplements play an increasingly important role in modern health, offering a convenient way to increase the amount of key nutrients that may be lacking in our diets. In such a competitive market, the importance of packaging and branding cannot be overstated: eye-catching design, clean layout and easy-to-read information instill a sense of trust and credibility among consumers. Health-conscious individuals are more likely to choose products that look professional and transparent.
Two years of research and cooperation with Lithuanian University of Health Sciences (LSMU) scientists allowed Truehabit to create a formula that meets the highest quality standards. Such a great product needed quality packaging. We chose a minimalist design: a rich green background, clearly presented all important information and a broad composition. Such a decision made it possible to maintain a clean design that would appear balanced and reliable to the user.
Honey Crystal brand and packaging development
The brand was born in a beautiful Žuvintas reserve in Lithuanian forest. One of the most important tasks was to highlight the value of natural honey produced in a unique environment, the family’s experience and care for their bees. The starting point was given by the client who wanted to highlight the crystalline structure of honey. We also looked for inspiration in old family photos, landscapes, because the project reflects the passion and craftsmanship of several generations. I looked for ideas by researching plants in the pollen collection season. The characteristics of each type of honey directly depend on the area, its landscapes and flowers.
During the creation of this brand and labels, special attention was paid to the details, as well as to the overall aesthetics, to emphasize the product’s benefits and convey positive emotions to the consumer. The biggest challenge was combining the various symbols: the structure of the honey crystal, the environment of the bee farm, family traditions, specific plants and flowers. It was necessary to find the right balance between all the elements and not spoil the delicate style of the labels. The project consists of 3 large labels (1 kg.) and 3 small ones (500 g.) for spring, summer and autumn honey. Also 9 honey mixes with fruits and spices, pollen and natural wax candles.
Greendeus supplement labels
The health supplement market is saturated with choices, so creating a strong product identity is critical. The task of this project was not only to clearly show the advantages of the product, but also to stand out from the competition with a contrasting packaging and clean design. Supplements directly affect human health and user trust is extremely important, so I tried to make the labels clear, not overloaded with information, but at the same time subtly communicate the necessary message to the user.
Greendeus food supplements are three different products designed to support the body’s energy, stimulate intestinal activity and strengthen the immune system. The main goal was to sell on Amazon USA, so already at the design stage there were many restrictions and specific requirements for this platform. Contrasting colors clearly distinguish the purpose of the product. The modular design style will help the brand in the future if new products need to be introduced.
Kavos gurmanai coffee packaging
In a market where thousands of coffee brands compete for shelf space, packaging plays a crucial role. It is the first point of contact between the product and the user, so a strong visual impression is essential. Great packaging not only protects the beans, but also reflects the quality, freshness and values of the brand. Eye-catching design, sustainable materials and clear origin information help the coffee brand stand out from the competition.
Showing the natural essence and benefits of a product through packaging design is a very non-trivial task that requires a comprehensive approach. It is especially important that the product blends smoothly into the general product line of the manufacturer and at the same time clearly conveys its unique features to the potential user.
The client wanted to develop the existing line of coffee packaging, to create a common concept – monochrome packaging with some animals from nine coffee-growing regions. After some sketching, we decided to use bird illustrations. I looked for inspiration in old biology books, birding guides and botanical magazines. The main challenge was finding the right poses for the birds and a balanced illustration style that was bold yet elegant. It was also important to find the right line thickness for the illustrations so that they would look sharp when printed on the kraft paper bag. The project consists of 15 bags of 250 g each. and 3 bags of 1 kg each.
Milu Pomme packaging
We have updated some of the packaging of the French dried apple products. The idea was to show the freshness and taste of locally produced products. We tried to integrate futuristic characters in the coconut packaging. The main focus was on the composition, colors, so that the packaging would naturally fit into the overall product line.
The highlight of this project is the hand-drawn illustrations. Both the realistic illustrations of apricots and lemons and the futuristic illustrations of the characters emphasize the lightness and freshness of the product. Bright colors and a playful font invite customers to try new delicacies. The project consists of 3 packages of 180g each. and 2 gift boxes of different sizes.
Roasters ministry coffee packaging
The coffee market is expanding, and the ranks of coffee connoisseurs are growing: both experienced “connoisseurs” and those who are completely new to the world of coffee are looking for specialty coffees. Creating a visual design for a completely new brand is always a serious task, which means close cooperation with the client. After all, it is only through intensive communication and exchange of ideas that a clear vision of the brand can be created and its development vector determined.
The idea of ”Roasters ministry” was born inspired by the spirit of travel: the client wanted something between the aesthetics of the 70s the United States of America and the nautical style. For the logo, we chose an octopus character juggling barista instruments, it is a symbol of multifunctional work. The packaging of each coffee is decorated with an illustration of a ship, and on the label there is another small illustration reflecting the spirit of the country or the coffee blend. On the sides of the packaging – a motif of a colored sail that connects the ideas of travel and coffee.
Caprista crackers
Organic crackers made with organic, local ingredients are a healthier choice for both consumers and the environment. Packaging made from recyclable or biodegradable materials reflects the brand’s commitment to sustainability, making it easier for customers to trust the product. In short, combining great product with sustainable packaging and authentic branding creates a winning formula for thriving in today’s organic market.
We have created 4 labels for a new line of organic crackers. The starting point is “fusion” food photos, but instead of photos we decided to make digital illustrations. Organic products are often considered to be of the highest quality, so packaging should reflect this. Matte finish, dark background gives a premium impression and shows quality. The challenge was to find the best way to represent the ingredients: the illustrations had to be quite realistic and at the same time have a handmade aspect.
Aukštaitijos bravorai craft beer labels
The brewing industry is very unique and dynamic. There are constant experiments, collaborations, unique and individual batches of beer, improvements to existing products. Highland brewers applied to renew several beer labels. Rye and wheat were supposed to reflect the flavor notes of the drink, while Kraft was a bit different – in a cubist style, emphasizing the unique and experimental character of the product.
In my works, I often use illustrations and beer labels are a very appropriate space for that. Rye beer label in rich colours, detailed raven illustration reflects the “earthly” character of the drink. Wheat beer is light and refreshing in summer. The illustration of a girl juggling hops and wheat adds playfulness. Clear typography, highly visible logo attracts attention, creates a direct connection with users.
"Geri metai" wine labels
I Have created a logo and labels for a rowan wine producer from Lithuania. The idea behind the title Good Years was that every year would be the best. The authenticity of this product line is its origin. Production is small and each bottle can be personalized to add more value to the customer. The challenge was to find a creative way to represent family values and craft spirit through this project.
The client wanted an elegant, light and minimalist style. For the main accent, we chose a picture frame, which seems to take us back to the memories of the last Good Year. The unassuming logo font and handwritten wish add to the nostalgic mood. Basically, all graphic elements emphasize the lightness and dynamism of the product. The stamp with the batch number confirms the authenticity of the drink.
SuperFudo packaging
Organic natural berry powder has become very popular as a convenient way to enjoy the nutrient-rich benefits of berries year-round. Although organic natural berry powder has many health benefits, its success depends heavily on thoughtful packaging and branding. Packaging preserves the integrity of the product, while strong branding conveys the values and credibility sought by today’s health-conscious consumers.
We have reated the “SuperFudo” logo and packaging for dried berries from Lithuania. By using traditional methods and combining them with new technologies, they have found ways to bring you only health-enhancing and naturally healing products. SuperFudo collects fruits, berries and herbs in a natural and traditional way. Therefore, the product also needed a fresh, natural image and at the same time focus on the health value.
Syfud packaging
A producer of salmon and surimi sticks in Latvia wanted packaging for their products. The client wanted an elegant and clean style. The products are from the Baltic Sea and intended for the Baltic market. When thinking about the packaging, we had to consider the taste of the local customer. The challenge was to find an image that would convey the value of the product and at the same time stand out from the competition in terms of graphic style.
At the sketching stage, we tried various options: from playful to subtle, but we settled on a laconic packaging option, because the product slogan “I love fish” appeals directly to the consumer. I proposed a packaging option that combines heart and fish shapes. We chose the colors so that we could emphasize the freshness of the fish products.
Acappella packaging
The label is an important part of the story of your home fragrance brand. By carefully combining the right design elements, you can create beautiful, professional labels. The client wanted a fairly decorative style, while it was necessary to convey the characteristics of different scents, and it was possible to do this with the help of both illustration and colors.
The packaging of the Black edition line is more luxurious, the stylized illustrations of plants in them reflect the notes of home fragrances. The mirror reflection graphically enhances the impression, repeating the scents given by nature. A dark background makes the illustrations stand out better and gives the packaging a distinctive look.
Alaus režisieriai beer brand and label
For a young beer brand, the label is one of the strongest marketing tools. By combining creativity with clarity and authenticity, your label can help your beer stand out in a competitive marketplace and build lasting relationships with customers.
“Alaus rezizieriai” is a youthful beer brand. We wanted this to be reflected in the entire graphic style of the brand. Bright yellow and black balance between tradition and youthful edginess. The labels of the popular beer Pale Ale invite you to drink your favorite drink like a movie ticket.
Jonė bread packaging refresh
My client is one of the few bakeries in the country that resisted the temptation to “modernize” the long-lasting traditional process of baking bread in the name of quick economic benefits. Therefore, bread baked according to recipes and technologies perfected by the ancients for centuries is really healthy and useful for the human body.
One of the most loved breads – “Jonė” bread – needed a packaging update. In the course of the process, the logo changed, we adjusted the colors, but we did not stray too far from the previous version, so that the user recognizes the product he likes. The result was lighter, but did not lose its identity.
